Reading a little deeper into their 2015 accounts, they were able to sign off as a going concern based on cash flow projections through to 31 December 2016. These cash flow projections assumed the following... "...significant income from membership and gaming being generated in 2016. As these are new income streams there is uncertainty about their timing and quantum but the directors are confident that their investment in these areas will realise sufficient income to support the going concern assumption."
So they expected to sell gambling and gaming to a bunch of rock and prog fans? I could have told them there and then that was doomed to failure. You have to know your market, and this is not a bunch of sports fans or poker players. It seems the vision was over-reached right here and they were taking a huge gamble themselves.
Bookmarks