http://www.digitalaudioreview.net/20...gs-ponoplayer/
"Moreover, if the PonoMusic delivers its 24bit/192kHz content without DRM (which Chris Connaker at Computer Audiophile assures us will be the case – see below), why do we need a PonoPlayer at all? Won’t Astell&Kern, Calyx and FIIO owners take the Pono content straight to their preferred digital audio player? That’s exactly what I’ll be doing with my AK120 and Calyx M. I won’t be buying a PonoPlayer because (presumably) I won’t need it to enjoy the PonoStore content. Simples.
Let’s flip that idea around: if the PonoPlayer isn’t required to listen to content from PonoMusic, why do we need the PonoPlayer at all? Many will see it is as a portable hi-res DAP, just like the Fiio X5. It is next to this and Apple’s iPod that Ayre’s digital audio engineering must stand up.
Pono’s long term success won’t depend on its hardware player sonic merits or its (lack of) ability to slip into your jeans pocket, it rests instead on the quality and provenance of the masters currently hidden from public view inside the PonoMusic store.
Thus far, Young is leaning on theoretical arguments about how hi-res sounds superior to CD. Audiophiles already know that (sometimes) a 24/192 download can sound markedly better than its Redbook counterpart but if he’s aiming at the man in the street (which I’m sure he is), Young needs to show the consumer exactly why he needs a hi-res player. PonoMusic will presumably create the need, the player will make it come alive. It’s a shame that Pono has launched arse-first.
If we strip away Young’s name from the player we have what appears to be a competent DAP, designed by a team with formidable digital audio clout that’s selling for a reasonable price. A reasonable price in the context of audiophiles. The man in the street will likely see $400 as a HUGE investment. Put PonoPlayer in front of a non-audiophile in their twenties or thirties next to an iPod Touch – which would they go for? I’d wager that the Apple’s flexibility would win out over the Pono’s performance in 9 out 10 cases."
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