I think it was Tom Hanks who I saw on Letterman once, years ago, talking about his teenage job, selling soda pop to baseball game customers. Since he was selling Pepsi, he had to yell out either "iced cold Pepsi!" or "ice cold soda" when going up and down the aisles.
He makes the point this was weird to him because, growing up, he (and everyone else he knew) used "Coke" as a generic word for all types of soda pop. You'd say "I'm getting a Coke, you want one?", never "I'm getting a Pepsi" or "I could go for a Pepsi right now", etc. Dave echoes "Even if it was a root beer or ginger ale or whatever, you'd still say 'Coke'".
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