From what I understand is that the new artistic direction taken was more of less dictated by Blackmood after Lord's two "classical rock" attempt failed at selling lots. Not so sure Lord was agreeing fully to the new direction. Most likely Paice did.
I mean, he (RB) was at the root of firing Evans and Simper, because he judged the "band's lack of potential" to succeed
And yes, Blackmore more or less knew this new hard rock direction would be much more (massively?) successful, but it's not like it was intended to be "commercial" or a sell-out..
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