If I'm not mistaken, it's been said Townshend himself actually chose Skynyrd to open on the Quadrophenia tour. I also believe The Who's manager, Bill Curbishley eventually took over Skynyrd's management (though I'm not sure if he had been installed as such in '73, or not). I'd have thought that would have been a pretty good double bill (assuming you could hit the jackpot and get a show where everyone in both bands was sober enough to make it work).
But eclectic concert bills were already old hat by 1973. If you check out some of the bills from the 60's, there were all kinds of weird things. You'd have Motown and Stax people on the same bill as bands like The Byrds or The Beach Boys.
Bill Graham famously put legendary artists of all stripes on in front of the rock groups he booked at the Fillmores and the Winterland. He'd do stuff like stick someone like Fats Domino on in front of the Jefferson Airplane, or put Miles Davis on in front of the Grateful Dead (which Phil Lesh once described as "one of the great crimes of the 20th century"). And I believe Virgil Fox actually recorded a live album at one of the Fillmore venues.
Graham was interviewed many years later, actually, not too long before he died, and was asked about that, and he said that he wanted to help out some of the older artists who were maybe struggling to get gigs at that point, and he was hoping to turn the rock audience onto the others artists from other musical genres by putting them on in front of whichever rock group "the kids" had come to see that night. I think it would have been pretty cool to see Miles Davis on the same bill as the Grateful Dead at the Fillmore West, four nights in a row, no less (for what it's worth, Black Beauty was recorded during that four night run).
You want to talk about a weird bill, I read once that when their first album came out, Aerosmith were put on tour opening for Mahavishnu Orchestra. Try to get your mind around that one. I also read once that Kiss and western swing revivalists Asleep At The Wheel once shared a bill, though I think that might be apocrypha.
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