They *were* hits. They came from cable - cable standards are much lower, for ratings.
How can you call something a hit when virtually every network television show from the '80s and '90s had higher ratings? Variety was calling it a hit based on the new reality of TV today. If a cable show can do above 2 million viewers, it's considered a solid hit. If a network show gets 2 million viewers, it gets canceled mid-season and lots of people lose their jobs.
BTW, the variety article didn't say anything I didn't say in my above post. The first half of BB's final season averaged between 2 and 3 million viewers. The last season averaged between 4 and 5 million. Then, right at the very end, viewership sharply increased - to 10 million. And 10 million for a series finale, as shown above, is so far below the finale of any other hit show that it would be absolutely embarrassing to compare.
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